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March 14 2010

"値の張るアントレをメニューに載せると、それを注文する人がいなくても、レストラン全体の収入が増える。5000円と3000円のコースが２つだけしかなければ安い3000円が売れるが、8000円のコースを加えると5000円を選ぶ人が増えるからである。メニューの作り方だけで消費者行動を操る実例がいくつも示されている。"

情報考学 Passion For The Future (via picapixels) (via unsuns) (via petapeta) (via youarenojesus) (via freedomcat) (via yuco)
2008-12-16 (via gkojay) (via mnak) (via ov19) (via pedalfar) (via appbank)

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